Last Sunday, my friend Lululemon took me to a Juice Imports tasting ($35) at Vine Arts. I was extra excited. The wines are from Gut Oggau, located in Austria, where Lululemon and I are visiting with Juice Imports in 2026 for a wine tour. Let’s listen to for this post “The Lonely Goatherd”.

Typically, it’s Erik who speaks at their tastings. However, this time around, his business partner, Mark Coulliard, led the class. I like the speed at which he speaks, which is fast enough that I don’t zone out and that he’s to the point. Mark is a skilled storyteller, weaving between his personal experiences at the winery while dropping juicy nuggets of information.

Juice Imports doesn’t make any money off these tastings, and to add to the incredible value, he and Erik offered Gut Oggau wines at a much lower price point. The reason? Though these high-quality obscure Austrian wines are priced accordingly, many people in Canada, unfamiliar with Gut Oggau, may be reluctant to spend the money. While wine bars in New York and Tokyo are willing to pay for these high-in-demand wines, the locals here haven’t caught on. So they wanted us to taste them at a lower price point. The Guu collection ranges from $60 and up; even by Mark’s standards, the line-up we were trying was an indulgence.

The label on each bottle features a person, and I initially assumed that each name and image represented a family member. However, I soon discovered that they were part of a fictional family. I felt a sense of disappointment, as I had grown fond of the idea of a large, eclectic family who boozed it up together.

Mark met the owners, Stephanie and Eduard Tscheppe, in 2016 when Erik signed them. Now, not even a decade later, the wines are world-renowned. Throughout our tasting, Mark would reminisce about their subsequent visit to their 17th-century farmhouse, eating at their sister’s Michelin restaurant and picking out any bottle they fancied in the cellar. I nearly fainted from excitement when he recounted how wine was poured from 12-litre bottles.

The first wine we sampled was the Theodora (Gruner/Welshrizling), Gut’s version of white. A mellow yellow, Mark described the wine as light and fresh. I thought it was nice and lemony. I learned that their wine is made in Austrian wood, which is more neutral than oak.

My favourite wine was the Emmeran Gewurtztraminer (discount $61). Lululemon and I loved the floral fragrance. Mark mentioned he likes a good Gewurztraminer, especially when it’s so aromatic, juicy, and bright. To him, the Emmeran tastes like spring. We learned this wine is produced from forty-year-old vines with a low grape yield. Lululemon got a bottle. I wanted to buy this bottle, but it’s beyond my 2025 budget, even with the big discount.

The next wine was Cecilia (discount $75), an orange rose wine. Mark noted this was a new wine, at least for him. As he sipped, he described the wine as unique, explaining it was very different from all the others. Mark informed us that Cecilia is made with a blend of unknown red and white grapes. An easy-to-drink wine, he described the flavour as rosy oranges. I found this one subtle, light and interesting. If I weren’t such a small potato, I would substitute water with Cecilia.

The fourth tasting was Masquerade Rose (discount $35). The rose smelled like port, with a dessert-like sweetness that reminded me of cherries. Mark characterized this wine as bright, easy, and approachable. I bought a bottle for myself and one for Lululemon, who treated me to this tasting. When asked how long it takes to hold onto these wines, Mark recommended five years.

The fifth wine was a winner, though apparently, transporting a living product across the ocean turned Athanasius Blaufrankisch/Zweigelt (discount $40) into a frothy, spritzy red wine. I liked the juicy, light flavour and the bright red hue. I bought two bottles, and Lululemon bought one. Mark explained that most wineries remove the C02, but natural wines make them more alive and fresh.

The sixth wine was Joschuari Blaufrankisch. I found this wine punchier and heavier than the previous ones. We learned the Gut land consists of low-yielding plots of 30-40 plants, all scattered around different soil types, making various wines. Mark stated these are soulful wines made from super high-quality grapes. For example, they cut out grapes to concentrate on the remaining ones.

Mark treated us to a special bottle, Edmund, made from unpruned vines. Mark described this as bright and fresh with teeth. I loved this wine. I found it unusual but in a good way. When asked what temperature red wine should be drunk, Mark suggested 13 degrees or popping the bottle in the fridge half an hour before consuming it.

The conversation about the price of wine going up in Alberta came up. Mark predicted that customers at restaurants would either face higher prices or have fewer options, while other establishments might start offering cheaper, more standardized wines. He rationalized that most customers have a budget, and convincing them to spend more is becoming increasingly difficult. I couldn’t agree more. With the rising costs of everything, I’ve found myself cutting back and dining out less.

Regardless, this was the perfect way to spend a lazy Sunday afternoon. Afterward, Lululemon took me to Cold Beer and Pizza, a casual little joint across the street. She plied me with fresh bread, dips and my beloved Ol’ Beautiful hard ice tea as we plotted our wine getaway in 2026. Thank you, Lululemon and Mark, for a glorious afternoon.